This is going on
Indonesia is drowning in plastic. Every year 1.29 million tonnes of plastic ends up in the oceans of Indonesia (about the weight of a million cars). The consequences for the environment and the ecological system are disastrous.
Plastic is a chemical product and therefore hardly biodegradable. If it ends up in the environment, it will remain there for hundreds of years. For the most common plastics a decomposition time of 400 to 600 years applies.
Most of this plastic waste ends up in the ocean via rivers. People throw their trash into the rivers and the rivers carry it out to the ocean. These people often have little knowledge of the plastic pollution problem and have no proper waste management at their disposal. They are left with two options to get rid of their trash: burn it or dump it in a river.
An Indonesia where no plastic waste ends up in the environment, including its rivers and oceans.
Our goal is to put a halt to plastic waste ending up in Indonesia’s oceans. To do this we want to:
Cleanup Indonesia is an independent campaigning organisation, which uses online communication to raise national awareness about Indonesia’s oceans plastic pollution crisis.
One of the biggest struggles for environmental organisations and even government is being effective in reaching the fast amount of people living in the remote areas of Indonesia. Indonesia is the largest archipelago in the world with about 6000 inhabited islands and over 75.000 villages scattered over its lands. Many organisations end up focussing on just a few of these areas, or they take a more international approach to raise awareness among a non-local audience.
This is where Cleanup Indonesia stands out. We actually have found a way to reach out to all of these communities and deliver our clear and educational message in an effective manner. For this we can thank our experience from working in the advertising industry.
The concept is simple and consists of three key pillars:
Although the costs of social media advertising is low in Indonesia, we do have a respectable sized target audience. Thus far our campaigns have been self financed, but to really be able to make an impact we need your support! By making a much needed donation you will join Cleanup Indonesia in our work to protect our precious oceans and change the way plastic is being used and disposed of in Indonesia.
There are three types of campaigns that we are focussing on:
The campaigns we’ve ran so far have been focussed on raising national awareness and building our social media presence. Now that we have established a strong presence, we are ready to run campaigns that deliver our education website to our target audience.
“Lost & Found” campaign
A campaign to raise awareness among the total population and to stimulate the growth of our social community. The campaign consisted of 16 ads, each displaying a disposed plastic bottle/packaging on an Indonesia beach, and asking the brand in question to please come and pick up their lost item. We ran the campaign for one week with a total budget of €160.
“Bali Ocean Plastic” campaign
A campaign to raise awareness among the Balinese population, about the source of their ocean plastic. Many Balinese believe this plastic comes from their neighboring island Java. Our research shows a different story.